This should be a no-brainer for marketers. Every planned piece of content and communication posted on a social media marketing services platform should be optimized for search, especially since social media interactions show up on search engine results pages (or SERPs). 61% of marketers benefit from social media marketing to improve search rankings.
Actionable Social Media Marketing Tips:
- Optimize every piece of content you post on social media for one of your keyword phrases. This is particularly important for non-text information that might not be searchable otherwise.
- Create a social media optimization process for your organization. Distribute it to everyone involved in social media marketing and related teams such as your web team.
- Incorporate social media optimization into people’s job. This means track how well they’re doing and contributing to your social media rankings.
- Track social media optimization contribution to search rankings. Don’t assume that a list is sufficient to get you to the next level. Measure it.
For more information visit us at Social Media Optimization Services