Benefits of Social Media Marketing to Improve Search Engine Rankings

Social Media Optimization

This should be a no-brainer for marketers. Every planned piece of content and communication posted on a social media marketing services platform should be optimized for search, especially since social media interactions show up on search engine results pages (or SERPs). 61% of marketers benefit from social media marketing to improve search rankings.

Actionable Social Media Marketing Tips:

  1. Optimize every piece of content you post on social media for one of your keyword phrases. This is particularly important for non-text information that might not be searchable otherwise.
  2. Create a social media optimization process for your organization. Distribute it to everyone involved in social media marketing and related teams such as your web team.
  3. Incorporate social media optimization into people’s job. This means track how well they’re doing and contributing to your social media rankings.
  4. Track social media optimization contribution to search rankings. Don’t assume that a list is sufficient to get you to the next level. Measure it.

For more information visit us at Social Media Optimization Services


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