Now that you are up and running on Facebook, we have something to tell you… not everything you post will get seen by all of your fans. We know, we know. How could that be? Well Facebook does their best to make sure its users aren’t overwhelmed by messages they don’t want. In this section we’ll show you how this works and what you can do about it with News Feed Optimization (NFO).
While NFO doesn’t necessarily sound like the most powerful marketing tool in your arsenal… trust us, you’ll start to appreciate its power soon.
We’re going to show you data from BrandGlue, a company that helps brands reach more eyeballs by ranking higher in the newsfeed algorithm using NFO. They’ve helped a lot of businesses, including Intel, icanhascheezburger Networks/Fail Blog/LOLCats, Microsoft, Mint.com, the Washington Redskins, and Kiva.
The Truth about Facebook Pages
Marketers often think Facebook Pages equal “fan websites,” so they build lots of fancy tabs.
In reality though, research shows that 96% of fans never even revisit fan pages once they’ve “liked” them. That means that in most cases your fans see your posts in the personal newsfeeds and decide whether to “like” it, comment on it, share it, or do nothing right in their newsfeed, not on your Facebook Page.Fans won’t treat your Facebook Page like a website they visit and read, instead they’ll interact with it if you’re doing the right things.Content that attracts your fans’ attention in their newsfeed is the holy grail.
Effective Facebook strategies focus on content that looks compelling in a user’s newsfeed to generate likes, comments, and shares.
The Facebook Algorithm
What is the Facebook Newsfeed Algorithm?
We’re not going to get into all of the details, but what you need to know is:
Facebook didn’t want to crowd your newsfeed, so they created an algorithm that hides content it thinks you might skip anyway.
That means that just because you post something to your fans, it doesn’t mean they’ll all see it.
Unfortunately, average fan Pages rank low in the algorithm so that 50-70% of fans never see the content in their newsfeed.
You need to focus on driving the actions that impact NFO “like” impressions, likes, and comments.
Impressions Are Your Best Friend
Lots of people look at Facebook Insights and get confused about why their total impressions are higher than their total number of fans. Total impressions are a count of everything, but what you should really care about is unique impressions -how many different people you reach, not how many times you reach one person. And how many impressions you get are what measures how often you show up in fans newsfeeds.
If you want to rank extra high in the algorithm, you might want to hire an NFO agency (such as BrandGlue). It’s similar to SEO, except it’s for the Facebook newsfeed. And it’s very effective at reaching more eyeballs.
Math Equation for the Algorithm/Impressions
Unique Impressions / Total Fans = X
Average fan page reaches X% of their fan base (calculated by taking unique impressions/total fans).
Six Tips for Optimizing Your News feed and Status Updates
- As with all social media, creating great content is the key to social media marketing success. Here are six tips to help you get noticed in the Facebook newsfeed.
- Be human! People come to Facebook to interact, not to buy your product or read every blog post you’ve written.
- Keep your status updates short & sweet, otherwise folks won’t read them.
- Remember that your fans like photos and videos so include rich media if possible.
- Think about time of day: what time are your most of fans online and checking Facebook?
- Use the 80/20 principle: Post 80% about things related to common interest of your fan base, 20% directly related to your brand/company.
- Don’t post more than 1-2 status updates per day, otherwise fans who see your content will get irritated and un-like your fan page right in their newsfeed.
Hence in this way Social Media Optimization services are very helpful for the growth of any business specially Facebook is most favorable. We are SMOExpert providing Social Media Optimization Services in India