Do you want to grow your Google+ Page? Are you looking for ways to get your Google+ Page noticed? Most people broadcast their content on Google+ and hope for engagement, but there are better tactics to grow your audience on Google+. 1. Circle Other Profiles and Pages Circling others is an easy way to grow your Google+ follower base. To segment your followers, you can create circles specifically for location, industry, niche, etc. For example, if your brand page has a particular physical location, create a new circle that’s just for people and businesses in your area. Start adding people and business pages. If those people already have circles related to the same area, add those circles as well. When people see that your business is in the same area and you’re connected with similar people, they’re more likely to circle you back. You see the two-way link in the image above? (It’s at the bottom of the Canva image.) It means that both pages have circled each other. If only one liked the other, there would be a one-way link. Those links are an easy way to tell if a page is following yours or not. If you want to build relationships, having people in circles already makes it easier for them to add you back. 2. Add a Google+ Badge to Your Website I’m always surprised when I find a website or blog that doesn’t have a clearly visible Google+ badge so people can immediately follow their page. These badges make it super-easy for people to add you to a circle and Google+ notifies you when someone adds you to a circle. It’s good to know when someone starts following you. You can visit their Google+ profile, interact with their posts and begin to build a relationship. 3. Be Personable Very simply, act as your business page, but let people know it’s a real person posting. In the image below, you can see that I put my name on my comment so people know it’s me responding, not just a faceless business. If you have a team of people handling your Google+ page, you can ask them all to put their names on their posts and comments so people can connect your brand with real people. When people feel like they know you, they’re more likely to add you to their circles. 4. Share Content in Communities Whether you’re participating in a community as your personal profile or as your business page, consider sharing your content there. If you’re looking for reach, Google+ communities can definitely help. However, check each community’s guidelines to see what kind of sharing is OK. If it is, you’re good to go. If you’re sharing relevant, quality content that adds to the community, many members will add you to a circle. 5. Attend Google+ Events You can almost always find a Google+ event that’s relevant to your industry, niche, product or audience. Try to attend those events when you can because the discussions are usually lively and enlightening. You can gain all kinds of insight there. You can also get to know a lot of people when you engage at an event. Relate to people. Talk with them. Offer your take on the topic at hand. When you share the stuff people like and they feel like they know you better, they’re likely to add you to their circles. A Google+ event may take an hour of your time, but if you get an additional 10 or 15 quality followers, wouldn’t you be happy? Sure! 6. Use +Post Ads When you use Google AdWords and +post ads to promote your page content, that content flows across the 2 million sites that are part of Google’s Display Network. The interactive +post ads encourage people to engage with your page even when they’re not on Google+—viewers can +1, share and yes, even circle you right from the ad. I encourage you to test out the ads and track whether the uptick in new followers and other engagement metrics justify the spend (i.e., the cost per acquisition for a new follower). Over to You Many businesses have trouble building their Google+ business page, but it doesn’t have to be an uphill struggle. Instead of broadcasting your message and crossing your fingers, try a more targeted approach. Use your existing connections to extend your page’s reach, participate in memes to keep your brand personable and attend Google+ events to network with like-minded people. Any of the tips I’ve shared here will help you grow your followers. What do you think? How have you grown your followers on Google+? Do you have even more tips to share? Let us know in the comments below. Try it out and see if that approach gives you an uptick in followers. We are providing Social Media Optimization Services india if you want to grow more rapidly than contact us.