Social Media Optimization Tips for Your Business

Each business is extraordinary and must be taken care of in an unexpected way. Business is an altogether different ball diversion and requests a great deal of coordination separated from certain different moves that make it worth playing and indulging in. The tremendous of the businesses on occasion gets to be huge to the point that there is no alternative left at an individual’s transfer separated from looking for choices that will yield comes about that are way outside one’s ability to grasp and capacity to translate. One of these techniques that make the business tick over the web steadily is Social Media Optimization Services India.

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The procedure is extensive to the point that one basically does not have a craving for doing or getting into anything else and will dependably land up at a spot where one is getting it done. That is the focal point that the site gets while having a SMO Expert India performed on it.

There are certain tips that forecast well for businesses and site the extent that social networking enhancement is concerned. In the event that emulated, these tips can turn out to be exceedingly advantageous for the site furthermore stand a shot of bringing in the finest of comes about that will guarantee that the site goes onto accomplish all that is anticipated from it and has the capacity make a firm and solid web vicinity. Social Media Expert in India has turned into a huge nexus and it is constantly great to be an integral piece of a thriving nexus that guarantees to yield great and helpful results.

The first would be that your business ought to be composed about broadly yet in an exceptionally interactive manner on sites and other opinion discussions so that clients have the capacity go ahead board and express everything they feel like. Not just will they have the capacity to comprehend the way in which the site begins attracting and pulling swarms yet will likewise get a decent hang of the route in which the movement is essentially intended to be pulled.

Having a profile for the business on interactive Social Media Optimization Company in India sites, for example, Facebook and LinkedIn and MySpace would be very gainful as there a lot of guests looking for additional open doors go ahead board to investigate all these profiles where they altogether filter whether it is all value being having or not. The following tip would be to have a model of the business on gateways that show and stream features separated from showing pictures. This helps an incredible arrangement in taking the entire procedure to the following step so that the business begin growing according to the masses enthusiastic to know the business furthermore excited to know the administrations being advertised.

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5 Social Media Optimization Tips Must Apply. If You Didn’t?? Do It!!

One of the easiest things we do for you as a social media marketer is to optimize your social media profiles. It only takes to provide your genuine information the full information.

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Here are 5 recommendations you could also do to optimize your social media profiles like as follow-

1. Branded Cover Photos and Background Images

Every social network has different image dimensions for cover or background photos, but the reasoning for why we want we want our logo on the images is the same: branding. The cover image is usually the first thing a user sees when he or she becomes a fan of your page, and you want to give them a good impression of your brand.

On Facebook, adding a logo to your cover photo turns it into a giant brand billboard. If a fan “likes” the cover photo, it could show up as a story in a non-fan’s feed.

2. Link to Other Social Media Profiles

One of the easiest ways to activate your brand loyalists on another social platform is to tell them about it. Simple updates informing fans that you just launched an Instagram account can do the trick, but the time the post sits in the feed (regardless of social network) is ephemeral.

A quick way to fix this problem is to have easy-to-find links to your other social networks within your profile. Pinterest, Facebook, and Google+ provide the best opportunities to link to your other social profiles. Let’s start with Facebook. First, you can add Facebook apps that link or showcase other social profiles. The Instagram and YouTube apps can be found in the app store, and Pinterest or Twitter can be added through WooBox.

You can also add links to your social profiles in your Facebook profile contact information by putting a comma and a space after your main website URL. I highly recommend putting links to your other social profiles here because it will help users easily locate your other official social accounts.

Next, you can add a link to your Twitter profile within your Pinterest account. Go to Settings>Social Networks, and log in with your Twitter account. When it’s linked, it will show in the profile like this. Google+ gives you the ability to link your other social profiles in the About>Links section of the profile. Connect everything, especially YouTube.

By linking to the other profiles, it will help Google connect the dots between your content and your social accounts. The YouTube connection is especially important because Google+ now powers the commenting system.

3. Link to Your Main Website

Make sure your main website is listed on each of your social profiles. This will improve branding, and it will help users distinguish between the official versus unofficial profile pages.

One trick on Facebook is to add the site URL in the “about” section under the page description. If you’re page isn’t verified, I highly recommend doing this to convey a sense of authenticity. Linking makes you connect your other profiles so to utilize and get benefited all social media services in one place.

4. Fill out Every Profile Field

This might seem like a no-brainer, but you’d be surprised at the number of brands that have incomplete profiles. Fill out everything you can with quality descriptions and accurate information. Doing this will improve brand association (with locations, topics, goals, etc.) and add value to your followers’ experience with the brand.

Facebook has way more profile fields than any other platform, so it will take the longest to complete. The other social networks will only take a few minutes to finish. Over the last few years several new fields have been added to Facebook and Google+, so make sure you double check your profile completeness once a quarter.

For getting more information about social media check Methods for Improving Your Social Media Optimization Services .

5. Uniformity in Profile Descriptions

Every social profile doesn’t have to have the exact same description, but you should use most of the same keywords. You want consistency in how you market your brand to fans, and a social media profile isn’t any different.

Optimizing a social media profile is not that easy and it also take time, so we are providing social media marketing and social media optimization services to you to make you boom, rock and use your time and money towards right things the beneficial thing for you and your business. Play around with these recommendations, and feel free to leave comments with any additional suggestions and connect with us let us serve you make you comfortable.

6 Steps to Make People Follow You on Google+

Do you want to grow your Google+ Page? Are you looking for ways to get your Google+ Page noticed? Most people broadcast their content on Google+ and hope for engagement, but there are better tactics to grow your audience on Google+.
1. Circle Other Profiles and Pagessocial media optimization
Circling others is an easy way to grow your Google+ follower base. To segment your followers, you can create circles specifically for location, industry, niche, etc. For example, if your brand page has a particular physical location, create a new circle that’s just for people and businesses in your area. Start adding people and business pages. If those people already have circles related to the same area, add those circles as well.
When people see that your business is in the same area and you’re connected with similar people, they’re more likely to circle you back. You see the two-way link in the image above? (It’s at the bottom of the Canva image.) It means that both pages have circled each other. If only one liked the other, there would be a one-way link. Those links are an easy way to tell if a page is following yours or not.
If you want to build relationships, having people in circles already makes it easier for them to add you back.
2. Add a Google+ Badge to Your Website
I’m always surprised when I find a website or blog that doesn’t have a clearly visible Google+ badge so people can immediately follow their page.
These badges make it super-easy for people to add you to a circle and Google+ notifies you when someone adds you to a circle. It’s good to know when someone starts following you. You can visit their Google+ profile, interact with their posts and begin to build a relationship.
3. Be Personable
Very simply, act as your business page, but let people know it’s a real person posting. In the image below, you can see that I put my name on my comment so people know it’s me responding, not just a faceless business.
If you have a team of people handling your Google+ page, you can ask them all to put their names on their posts and comments so people can connect your brand with real people. When people feel like they know you, they’re more likely to add you to their circles.
4. Share Content in Communities
Whether you’re participating in a community as your personal profile or as your business page, consider sharing your content there. If you’re looking for reach, Google+ communities can definitely help. However, check each community’s guidelines to see what kind of sharing is OK.
If it is, you’re good to go. If you’re sharing relevant, quality content that adds to the community, many members will add you to a circle.
5. Attend Google+ Events
You can almost always find a Google+ event that’s relevant to your industry, niche, product or audience. Try to attend those events when you can because the discussions are usually lively and enlightening. You can gain all kinds of insight there.
You can also get to know a lot of people when you engage at an event. Relate to people. Talk with them. Offer your take on the topic at hand. When you share the stuff people like and they feel like they know you better, they’re likely to add you to their circles.
A Google+ event may take an hour of your time, but if you get an additional 10 or 15 quality followers, wouldn’t you be happy? Sure!
6. Use +Post Ads
When you use Google AdWords and +post ads to promote your page content, that content flows across the 2 million sites that are part of Google’s Display Network.
The interactive +post ads encourage people to engage with your page even when they’re not on Google+—viewers can +1, share and yes, even circle you right from the ad.
I encourage you to test out the ads and track whether the uptick in new followers and other engagement metrics justify the spend (i.e., the cost per acquisition for a new follower).
Over to You
Many businesses have trouble building their Google+ business page, but it doesn’t have to be an uphill struggle. Instead of broadcasting your message and crossing your fingers, try a more targeted approach.
Use your existing connections to extend your page’s reach, participate in memes to keep your brand personable and attend Google+ events to network with like-minded people. Any of the tips I’ve shared here will help you grow your followers.
What do you think? How have you grown your followers on Google+? Do you have even more tips to share? Let us know in the comments below. Try it out and see if that approach gives you an uptick in followers. We are providing  Social Media Optimization Services india if you want to grow more rapidly than contact us.

Why You May Be Losing Followers on Twitter (Continued)??  

This is to be continued post of my previous post enjoy the reasons and don’t let them loose your followers.

Reason #11: Not tweeting regularly

There are several programmes out there that can analyse which of your followers are ‘dead wood’ due to not tweeting very often. One of these programmes is Tweet Adder (see my product review of their new 4.0 update). I stop following people if I don’t see any action on their account for 6 weeks. I assume many other people do the same. If you want to keep your followers, be sure to stay active on Twitter.

Reason #12: Tweeting TOO frequently

I’ve seen some Twitter accounts Tweet almost non-stop (sometimes as frequently as twice a minute!), flooding my Twitter stream. This is a sure-fire way to get unfollowed. The only people who might have an excuse for such high frequency Tweeting are global newswires.

Reason #13: Tweeting the same thing over and over

I Tweet many times a day, typically about every 10 minutes. However, I have THOUSANDS of Tweets that I rotate, and I am continually creating more content every week. But Tweeting the same thing over and over with little or no variation is bound to get you un-followed. Why would I follow you if nothing is ever new?

Reason #14: No original content

Sharing other people’s content is great, but sometimes that’s ALL people do on Twitter. These people will ReTweet whatever strikes their fancy at the time, and don’t have any particular focus. After a while, their followers might get tired of them and unfollow them. Don’t rely solely on ReTweeting if you expect to grow your following. People what to know who YOU are; work on creating your own presence.

Reason #15: Your Tweets are irrelevant to your followers

It’s a given that if your followers are not interested in your Tweets, they’ll unfollow you. The best way to ensure people stay following you is to actively seek out people who share your interests and follow them first.

Reason #16: Your Tweets don’t make sense

A heck of a lot of people doesn’t bother to READ their own Tweets through the eyes of their followers before they post them. I’ve scratched my head on numerous occasions trying to figure out what someone meant by one of their Tweets. If I can’t make heads or tails about what someone is talking about, I’ll unfollow them. Oh, and ‘making sense’ goes for bios too.

Reason #17: Every Tweet is a ‘sales’ Tweet

If you do nothing but Tweet stuff like ‘Check out our such-and-such deals’ or ‘Get my book on Amazon’ or even ‘Find us on Facebook’, watch your numbers decline. And, if you’re a spammer trying to ‘sell’ followers, please just give up!

Reason #18: Following too MANY people compared to your followers

If you follow WAY more people than follow you (like 10 times more), it tells people you’re either really unpopular or really aggressive. Besides, if you follow 1000 people and very few follow you back, you’ll be stuck at the ‘Twitter wall’. This means new people will be unlikely to follow you because you won’t be able to follow them back (see my book Tweep-e-licious for more information on the ‘Twitter wall’ and how to get un-stuck).

Reason #19: Following too FEW people compared to your followers

If I see 10 people following you, and you are only following 10 of them, this tells people you are not very engaging. Unless you’re a public figure of some kind in whom I have an interest, I’d be unlikely to follow you because I’d assume you’d ignore me.

Reason #20: Your CONTENT is disproportionate to your following

Sometimes I see people following close to 10 people and they’ve only Tweeted a few times (or sometimes not at all). Without content, those you have followed are unlikely to follow you back. This type of behavior sends the message that you are following people in a contrived way rather than organically.

Conversely, I see people with maybe a few hundred followers, and they’ve Tweeted tens of thousands of times. This tells me they have a tendency to over-saturate a small number of people, which is also not a good sign. I look for balance and proportion in someone’s account before I follow it. If they have 10,000 followers, sending out 10,000 Tweets (over time) is proportionate. But if they have 500 followers and they’ve sent out 10,000 Tweets within a couple of weeks, that’s overkill.

Don’t forget to read my previous post where I mentioned about other 10 such reasons If didn’t then check it out here social media optimization and visit us at social media marketing services.

Closing thoughts

Twitter is a HUGE part of my business. It is also directly responsible for about two-thirds of my website traffic. I believe in the power of Twitter, but I also know that, in order to succeed, your marketing strategies have to be organic, relevant, consistent and engaging:

Organic – don’t force your following to grow. Think arithmetically. If you’re just starting out, follow a few people every day. As your following grows, follow a larger number of people a day.

Relevant – The best way to ensure people follow you (and don’t UN-follow you) is to make sure you connect with the right people in the first place. Make sure your content has great informational value and that the people you seek are interested in the content you intend to share with them.

Consistent – Tweet regularly and make sure your message, brand, language, etc. are all consistent. Without consistency, you’ll confuse your audience; without regularity, you’ll lose their interest. Show up!

Engaging – Don’t just go on Twitter to ‘get’. GIVE to people. Give them great content. Follow them back. Speak to them. Get to know people.

Twitter is providing you the wings guys and marketer don’t ever miss to optimize your twitter or you can hire someone to who is expert social media optimization. I suggest you to try Social Media Optimization by SMOExpert. To know more about social media media check out this Hidden Pros of Social Media Marketing That can Make You a Big Win !! 

Why You May Be Losing Followers on Twitter??

Many join Twitter to grow an online presence. But not everyone gets fast results. Here are 10 things NOT to do to ensure you won’t sabotage your Twitter growth.

Since Twitter banned auto-follow and auto-follow back (see my earlier article from July 1013), I’ve been spending a lot more time vetting who I follow and follow back on Twitter. As a result, I’ve been following far fewer people on Twitter every week than I used to. Naturally, this is due in part to the fact that it takes a lot more time now that automation is no longer allowed. But it is also due to the fact that I have become much more selective about who I want to follow.

During the vetting process, I’ve noticed the same 10 criteria keep cropping up as ‘deal breakers’ helping me decide whether or not to follow, follow back or unfollow people on Twitter. As these criteria are probably being used (consciously or not) by other Twitter users, I thought I’d share them with you today, so you can avoid these pitfalls, and make your Twitter profile an irresistible force to you ideal audience.

Reason #1: Inadequate bio information

Twitter gives you 160 characters to fill in your profile. Use them. Make every character count. Make sure it SAYS something about you and/or your business, so people can judge whether or not they want to follow you.

Reason #2: No profile image

No matter how camera-shy you may be, don’t fail to upload a headshot or company logo. When people see the default Twitter image in your profile, they tend to assume a) that you don’t know what you’re doing on Twitter yet; b) that you don’t care; or c) that you’re not a ‘real’ person but a spammer/robot. Say cheese!

Reason #3: You have a private account

If you set your account to ‘private’, prospective followers won’t be able to see your Tweets. Why would people follow you if they cannot know what you Tweet about? I wouldn’t.

Reason #4: You don’t speak the same language

If you are multilingual and you are trying to target a specific audience, be sure your Tweets are consistently in the language of the audience you are targeting. Otherwise, people might start unfollowing you if they start to see Tweets they cannot read. Remember: you might understand their language, but they might unfollow you if they cannot understand yours. You might wish to have multiple accounts for different languages.

Reason #5: YOU USE ALL CAPS ALL THE TIME

Gosh I hate that. I never follow people who ALWAYS WRITE IN ALL CAPS and I unfollow them FOR THE SIMPLE REASON THAT IT IS ANNOYING.

Reason #6: You use WAY too many hashtags

I love hashtags, but some people will put a hashtag at the beginning of every word (frequently combined with #USINGCAPSALLTHETIME). Apart from being damnably irritating to your followers, there are SO many reasons why over-using hashtags is pointless. See my earlier article ‘5 Ways to Use Hashtags on Twitter or Facebook’ to find out wise ways to use them.

Reason #7: You’re just interested in getting followers and have no focus

Some people are on Twitter for no other reason than to get followers. They talk about NOTHING other than to say ‘Follow me’ or #TeamFollowBack. All they tend to do is tell how many new followers they got that day. I never follow such people. What’s the point?

Reason #8: You don’t bother to follow people back

In direct contrast to #7, there are also people on Twitter who hardly ever bother to follow (legitimate) followers back. Personally, except for large organisations that don’t tend to follow anyone back, I will unfollow people if they haven’t followed me back after a couple of months. Some people will unfollow you if you don’t follow back within the week. If you are losing followers, this might be the reason. Take a look at who’s following you that you are not following.

Reason #9: Never talking to anyone else

If you never take time to say ‘hi’ or ‘thank-you’ to people, or you never ReTweet or reply to people’s comments, your followers will get miffed and are likely to unfollow you. If prospective followers see no engagement, they might not bother to follow you in the first place.

Reason #10: ALL you do is talk to other people

The flip side of #9 is when someone ONLY uses Twitter as a kind of global instant messaging service, and is constantly engaged in chat. Being sociable is great, but if all you ever do is chat-surf, some people might not wish to follow you.

Hey don’t miss out I’ve 10 more such reason so stay tuned visit us at Social Media Optimization

Get Seen! How to Optimize Your News Feed of Facebook

Now that you are up and running on Facebook, we have something to tell you… not everything you post will get seen by all of your fans. We know, we know. How could that be?  Well Facebook does their best to make sure its users aren’t overwhelmed by messages they don’t want. In this section we’ll show you how this works and what you can do about it with News Feed Optimization (NFO).

While NFO doesn’t necessarily sound like the most powerful marketing tool in your arsenal… trust us, you’ll start to appreciate its power soon.

We’re going to show you data from BrandGlue, a company that helps brands reach more eyeballs by ranking higher in the newsfeed algorithm using NFO. They’ve helped a lot of businesses, including Intel, icanhascheezburger Networks/Fail Blog/LOLCats, Microsoft, Mint.com, the Washington Redskins, and Kiva.

The Truth about Facebook Pages

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Marketers often think Facebook Pages equal “fan websites,” so they build lots of fancy tabs.

In reality though, research shows that 96% of fans never even revisit fan pages once they’ve “liked” them. That means that in most cases your fans see your posts in the personal newsfeeds and decide whether to “like” it, comment on it, share it, or do nothing right in their newsfeed, not on your Facebook Page.Fans won’t treat your Facebook Page like a website they visit and read, instead they’ll interact with it if you’re doing the right things.Content that attracts your fans’ attention in their newsfeed is the holy grail.

Effective Facebook strategies focus on content that looks compelling in a user’s newsfeed to generate likes, comments, and shares.

                                               The Facebook Algorithm

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What is the Facebook Newsfeed Algorithm?

We’re not going to get into all of the details, but what you need to know is:

Facebook didn’t want to crowd your newsfeed, so they created an algorithm that hides content it thinks you might skip anyway.

That means that just because you post something to your fans, it doesn’t mean they’ll all see it.

Unfortunately, average fan Pages rank low in the algorithm so that 50-70% of fans never see the content in their newsfeed.

You need to focus on driving the actions that impact NFO “like” impressions, likes, and comments.

Impressions Are Your Best Friend

Lots of people look at Facebook Insights and get confused about why their total impressions are higher than their total number of fans. Total impressions are a count of everything, but what you should really care about is unique impressions -how many different people you reach, not how many times you reach one person.  And how many impressions you get are what measures how often you show up in fans newsfeeds.

If you want to rank extra high in the algorithm, you might want to hire an NFO agency (such as BrandGlue). It’s similar to SEO, except it’s for the Facebook newsfeed. And it’s very effective at reaching more eyeballs.

Math Equation for the Algorithm/Impressions

Unique Impressions / Total Fans = X

Average fan page reaches X% of their fan base (calculated by taking unique impressions/total fans).

Six Tips for Optimizing Your News feed and Status Updates

  1. As with all social media, creating great content is the key to social media marketing success. Here are six tips to help you get noticed in the Facebook newsfeed.
  2. Be human! People come to Facebook to interact, not to buy your product or read every blog post you’ve written.
  3. Keep your status updates short & sweet, otherwise folks won’t read them.
  4. Remember that your fans like photos and videos so include rich media if possible.
  5. Think about time of day: what time are your most of fans online and checking Facebook?
  6. Use the 80/20 principle: Post 80% about things related to common interest of your fan base, 20% directly related to your brand/company.
  7. Don’t post more than 1-2 status updates per day, otherwise fans who see your content will get irritated and un-like your fan page right in their newsfeed.

Hence in this way Social Media Optimization services are very helpful for the growth of any business specially Facebook is most favorable. We are SMOExpert providing Social Media Optimization Services in India

Benefits of Social Media Marketing to Improve Sales

While sales should be higher on this list of benefits, the bottom line is that it’s difficult to attribute revenues back to each piece of marketing touched. Therefore, the last piece of social media marketing used often gets credit for delivering the sale.

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Yet in today’s multi-platform, multi-device world, the reality is that multiple pieces of marketing contribute to a purchase. 50% of marketers benefit from social media marketing to improve sales.

Further, since much of the sales process occurs before the marketer is aware that the customer is in purchase mode, it’s unlikely they can track these results.

Actionable Social Media Marketing Tips:

  1. Incorporate a contextually relevant social media call-to-action. Encourage social media followers to take the next step such as signing up for emails or looking at product on your website. Don’t ask for “personal” information upfront (Note: This includes mobile phone numbers!)
  2. Offer targeted discounts and deals on your social media platforms with care. Be careful since you don’t want to train your followers to show up only for deals. To this end provide other useful content and fan support.
  3. Create tailored landing pages. Encourage social media fans to engage with you on your site. Keep the scent of your marketing consistent.
  4. Take your time romancing your prospects. Don’t expect your social media services followers to convert to buyers immediately. They’re on social media to socialize with their family and friends not to get sold to.

For more information visit us at Social Media Optimization Services India