Difference between Traditional Marketing and Social Media Marketing

Traditional Marketing:

Mostly everyone thinks of marketing as the business of promoting and selling products or services.

Marketers commonly refer to a “pyramid” to describe the way they attract new prospects and convert them into customers.

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What Do We Mean By Pyramid?

Traditionally, we’ve prioritized our limited resources and time on trying to find and convert new prospects (the top of the pyramid).Keeping those hard-earned customers (the bottom of the pyramid) has often been an afterthought.

That’s because, until recently, there was little we could do to keep existing customers that was drastically different from the tactics used to attract new ones.

Historically, the best you could do after turning a prospect into a customer was to provide a great customer experience and just hope they come back to buy more—and bring their friends with them.

But technology, namely social media and email, has changed the game.

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But in case of social media marketing what we do is the reverse the reversing the pyramid .

Social Media Marketing is about recognizing that your existing customers are your best assets.And technology now enables us to influence consumer behavior both before and after the sale.

With low-cost and easy-to-use tools like social media and email, you no longer have to hope that customers come back and bring their friends with them.Now you can reach out to your existing customers to remind them to come back, and make word-of-mouth as easy as clicking the share, like, or tweet buttons.

Bottom line: successful businesses understand that marketing does not end with the sale, but rather it begins after the first sale (the bottom of the traditional sales pyramid).

Social Media is an Important Part of Your Marketing Mix, but Not the Only One:

Social media marketing is not a replacement for other marketing tactics and we highly recommend that you continue to do what has worked for you in the past.

Traditional marketing activities that still work for you, like advertising in a newspaper, sending direct mail and attending networking events, are still essential.

However, for most, social media marketing is now a critical component of an effective marketing strategy.

In fact, social media marketing works best when combined with other marketing activities especially email marketing.

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Get Seen! How to Optimize Your News Feed of Facebook

Now that you are up and running on Facebook, we have something to tell you… not everything you post will get seen by all of your fans. We know, we know. How could that be?  Well Facebook does their best to make sure its users aren’t overwhelmed by messages they don’t want. In this section we’ll show you how this works and what you can do about it with News Feed Optimization (NFO).

While NFO doesn’t necessarily sound like the most powerful marketing tool in your arsenal… trust us, you’ll start to appreciate its power soon.

We’re going to show you data from BrandGlue, a company that helps brands reach more eyeballs by ranking higher in the newsfeed algorithm using NFO. They’ve helped a lot of businesses, including Intel, icanhascheezburger Networks/Fail Blog/LOLCats, Microsoft, Mint.com, the Washington Redskins, and Kiva.

The Truth about Facebook Pages

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Marketers often think Facebook Pages equal “fan websites,” so they build lots of fancy tabs.

In reality though, research shows that 96% of fans never even revisit fan pages once they’ve “liked” them. That means that in most cases your fans see your posts in the personal newsfeeds and decide whether to “like” it, comment on it, share it, or do nothing right in their newsfeed, not on your Facebook Page.Fans won’t treat your Facebook Page like a website they visit and read, instead they’ll interact with it if you’re doing the right things.Content that attracts your fans’ attention in their newsfeed is the holy grail.

Effective Facebook strategies focus on content that looks compelling in a user’s newsfeed to generate likes, comments, and shares.

                                               The Facebook Algorithm

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What is the Facebook Newsfeed Algorithm?

We’re not going to get into all of the details, but what you need to know is:

Facebook didn’t want to crowd your newsfeed, so they created an algorithm that hides content it thinks you might skip anyway.

That means that just because you post something to your fans, it doesn’t mean they’ll all see it.

Unfortunately, average fan Pages rank low in the algorithm so that 50-70% of fans never see the content in their newsfeed.

You need to focus on driving the actions that impact NFO “like” impressions, likes, and comments.

Impressions Are Your Best Friend

Lots of people look at Facebook Insights and get confused about why their total impressions are higher than their total number of fans. Total impressions are a count of everything, but what you should really care about is unique impressions -how many different people you reach, not how many times you reach one person.  And how many impressions you get are what measures how often you show up in fans newsfeeds.

If you want to rank extra high in the algorithm, you might want to hire an NFO agency (such as BrandGlue). It’s similar to SEO, except it’s for the Facebook newsfeed. And it’s very effective at reaching more eyeballs.

Math Equation for the Algorithm/Impressions

Unique Impressions / Total Fans = X

Average fan page reaches X% of their fan base (calculated by taking unique impressions/total fans).

Six Tips for Optimizing Your News feed and Status Updates

  1. As with all social media, creating great content is the key to social media marketing success. Here are six tips to help you get noticed in the Facebook newsfeed.
  2. Be human! People come to Facebook to interact, not to buy your product or read every blog post you’ve written.
  3. Keep your status updates short & sweet, otherwise folks won’t read them.
  4. Remember that your fans like photos and videos so include rich media if possible.
  5. Think about time of day: what time are your most of fans online and checking Facebook?
  6. Use the 80/20 principle: Post 80% about things related to common interest of your fan base, 20% directly related to your brand/company.
  7. Don’t post more than 1-2 status updates per day, otherwise fans who see your content will get irritated and un-like your fan page right in their newsfeed.

Hence in this way Social Media Optimization services are very helpful for the growth of any business specially Facebook is most favorable. We are SMOExpert providing Social Media Optimization Services in India

Benefits of Social Media Marketing to Grow Business Partnerships

While social media marketing is more likely to yield business partnerships for B2B marketers than B2C marketers based on the research, underestimate this benefit at your peril.

Also, this is more important for small businesses with limited resources since you can make your business appear larger than it is. 58% of marketers benefit from social media marketing to grow business partnerships.

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Every business works with other businesses in one form or another such as suppliers, and distributors. Assume that the executives and sales team are looking at your presence and your employees’ presence on social media at a minimum to gain insights to help their business relations.

Remember in today’s social media services connected world chances are that your business contacts and future employees are following your activity as well as that of your employees on social media.

Actionable Social Media Marketing Tips:

  1. Set social media guidelines for your entire organization. Don’t limit this to your social media managers. This means all of your employees and customers. Consider what they can do as employees and as private individuals.
  2. Create a business presence on the major social media platforms. At a minimum, consider Facebook, LinkedIn, Twitter and Google+.
  3. Leverage social media to build contacts. Use social media engagement to help build your thought leadership and following.
  4. Use social media for hiring purposes. Your current and former employees can be great sources for new employees.
  5. Social media optimization services maintain relationships with former employees. The objective is to continue to nurture relationships with employees since they may become future employees or other business contacts.

For more information visit us at Social Media Optimization

Benefits of Social Media Marketing to Improve Search Engine Rankings

Social Media Optimization

This should be a no-brainer for marketers. Every planned piece of content and communication posted on a social media marketing services platform should be optimized for search, especially since social media interactions show up on search engine results pages (or SERPs). 61% of marketers benefit from social media marketing to improve search rankings.

Actionable Social Media Marketing Tips:

  1. Optimize every piece of content you post on social media for one of your keyword phrases. This is particularly important for non-text information that might not be searchable otherwise.
  2. Create a social media optimization process for your organization. Distribute it to everyone involved in social media marketing and related teams such as your web team.
  3. Incorporate social media optimization into people’s job. This means track how well they’re doing and contributing to your social media rankings.
  4. Track social media optimization contribution to search rankings. Don’t assume that a list is sufficient to get you to the next level. Measure it.

For more information visit us at Social Media Optimization Services

Benefits of Social Media Marketing to Generate Leads

Leverage the power of social media to grow both the quantity and quality of your leads. Understand that social media marketing is part of the sales process but not necessarily the entire thing.  (To help you with your lead generation, check out these best lead generation tips ever!!!)

Social Media Optimization Services

Most of this gets down to offering the 5 basic content formats. 66% of marketers benefit from social media marketing to generate leads.

Actionable Social Media Marketing Tips:

  1. Answer your customers’ purchase related questions. If you don’t, your competitors may! This should be a no-brainer because your entire customer facing employees answers them on a regular basis. Don’t take my word for it, see how Marcus Sheridan generated $2 million by answering 1 key question about his pool company.
  2. Offer ratings and reviews. This is scary for most marketers. Understand that customers trust other customers more than they trust your marketing communications. If you’ve got a problem, fix it and respond to upset customers. Skip the Teflon “We’re sorry!”
  3. Use premium social media options to extend your reach. Pay to collect prospect information and be able to continue the conversation. This is particularly useful on social media optimization services like SlideShare.

For more information visit us at SMO Expert

SMO Expert the Social Media Optimization Service Provider in India

It is possible to revamp your business through social media optimization. Social media sites offer great opportunities for businesses to expand its base at a great pace. The products and services can be promoted through social media sites. In this context, social sites are coming up with new solution to offer a solid platform through which targeted audience can be reached and returns on investment can be enhanced in an efficient manner. Regardless of the kind of website that you will create, you should want to implement Google SEO techniques so that your website’s visibility becomes very high.

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Through Social Media Optimization (SMO) process we make your content easily shareable across the social web as there are many options available in today’s world where people can view your content. Target is to drive as much traffic to website as possible and ensure people go through creative content and attractive designs. The content and the design of the site should be developed in such a way that it should be visible on every required widget, required app and social media entry points providing desired benefits to your brand, the content should be more transportable for better and desired results.

Social Media Optimization Services Which and We More We Provide:

  1. Integration of social media into your Website
  2. Setup and configuration of Social Media Accounts – Facebook, Twitter, LinkedIn, Google+ and other Web 2.0 websites
  3. Linking Social Media accounts together for greater efficiency
  4. Blog design, setup and optimization on Word Press, Blogger, and other CMS platforms.
  5. Engaging followers of your brand with special offers
  6. Customization of your Facebook page
  7. Customization of your Twitter background
  8. Customization of your YouTube channel
  9. Customization of your Google+ page Widget strategy development
  10. Brand Promotion and Customer base building
  11. Creation and promotion of videos for better search engine rankings and targeted traffic to website
  12. Targeted PPC campaigns across all social networks
  13. Viral Marketing
  14. Write and distribute articles and press releases
  15. Create and/or run contests using social networking accounts

SMO Expert provides you these Social Media Services to make you rank first and achieve a big win in the market and web.

Benefits of Social Media Marketing to Provide Marketplace Insights

Monitor social media to find out more about your prospects, customers, business partners, employees and competitors. 71% of marketers benefit from social media optimization to provide marketplace insights.

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Actionable Social Media Marketing Tips:

  1. Check what your competitors are posting on social media services. Examine the quantity and quality of their interactions. What can you learn from them?
  2. Find out what your followers want by asking questions. Where possible use open ended inquiries that require more than a yes or no.
  3. Examine social media platforms by categories. This is particularly important to see what information customers are seeking. Look at YouTube, Pinterest and Instagram who are very much work in social media optimization India. How are your products and your competitors’ products being shown in context?

For more information visit us at SMO Expert